A collection of personal creative projects by Johanna Goldsmith, Designer & Founder of Native Creative. With a background in Fine Arts, Visual Communication and a natural creative flair, she will forever have a passion for making and creating.
Native Creative's Role:
• Handmade Creations
• Event Invitations
• Itinerary Design
• Hand Sewn Gifts
• Arts & Crafts
• Graphic Design
• Brand Identity
• DIY Terrarium
• Print Management
⭐ AWARD-WINNer ⭐ HANDMADE TYPOGRAPHY: "GROWING OLD"
"Growing Old" is a handmade creation made from weeds with each letter carefully handcrafted out of the roots. The AGDA Design Awards recognise the best of Australian communication design and this piece won a Silver award for the 'Words of Optimism' competition. 🏆 It will forever be my favourite piece I've created to date for it represents my love for creativity, design, handmade craft & the beauty of nature. 🍃
"Growing old is a blessing in itself. Most people fear growing old and strive to stay young as long as possible. I, on the other hand am optimistic about growing old. I’ve often wondered what I would look like later on in life and have pictured myself as a granny wearing colourful clothes, sitting on a rocking chair, happily sewing away. Many people unfortunately lose their lives at a young age and don’t necessarily have the choice to grow old so I feel the need to make the most of the time that I have. 'Growing old' is a handmade creation made from weeds with each letter carefully handcrafted out of the roots. It was inspired by my love for all things handmade and looks back at the rebellion against digital form in the last 10 years. My approach to this design was also influenced by Stefan Sagmeister, who has been credited with bringing to the fore an era of handmade design. He once stated, "In the early 90s, when the modernism revival started and many designers opted for cold, slick design, it seemed a natural reaction for us to go the other way. My feeling was that so many viewers are left untouched by the machine-like visuals out there that a more human approach seemed a smart alternative." With this in mind, I became a part of the rebellion against digital form and came out with my words of optimism... Growing Old!"
⚫️ Designer & Founder of NC,
70TH MEMENTO FOR MY FATHER
Square booklet, 28pp + 4pp
Trim to size: 21 x 21 cm
Cover Stock: 300gsm satin coated
Text Stock: 170gsm satin coated
Finish: Gloss cello glaze 2 sides on the cover only
AUSTRALIA DAY, mixed media
easter HOLIDAY ITINERARY + FACEBOOK EVENT BANNERS
My adventurous self decided to tackle a new medium recently and it's quickly become my personal favourite. ☺️
Here's an 8 x 8" pyrographic art piece; a Make Me Giddy original that I designed and created for Tessa Geoghegan-James, one of my dearest gal pals who celebrated her birthday on the 7th March. 🌬🕯
I chose these lyrics from "In the Light" by Led Zeppelin as I know Tess is quite the fan. 🎶
"And if you feel that you can't go on
And your will's sinkin' low
Just believe and you can't go wrong
In the light you will find the road
(You will find the road) …"
A little something to remind you to keep pushing on if you ever find yourself going through a hard time.
Pyrography by @nativecreativestudio