Fresh Point Co.

Fresh Point Co. Supermarket & Café strive to offer fresh produce and meals cooked to order at a reasonable price.

Since their opening at the start of 2017 in Darwin, Northern Territory, they have been gaining popularity with their broad and inviting menu which offers something for everyone. Between breakfast, lunch, and dinner there is a wide range of meals to choose from.

Fresh Point Co. is co-owned by Colin Voeuk & Aimee Pitman (owners of Voeuk Enterprises / Voeuk Foods), as well as other passionate people involved in the business.

Aimee approached Native Creative in hope to create a trendy brand identity for their latest venture. Since Colin & Aimee often fly interstate and have a healthy obsession with the taste of Melbourne’s culinary scene, they were eager to bring a a slice of that back to their hometown in the way of fresh produce, great coffee and delicious meals 7 days a week.

Native Creative went all in with a brand workshop and strategically came up with 50 x approved business name options. After a process of shortlisting and careful consideration, Fresh Point Co. became the final chosen name.

The project followed on with their logo design which was used across all signage, as well as a complete menu design.

 

Native Creative's Role:

•  Business Naming
•  Branding
•  Logo Design
•  Menu Design
•  Graphic Design
•  Creative Direction
•  Signage
•  Print Design
•  Print Management


logo design

BRAND IDENTITY

LOGO CONCEPTS in-situ

A4 MENU DESIGN

CONCEPT: STENCIL FLOOR GRAPHICS

STOREFRONT SIGNAGE

fpc-signage

SHOPPING PRECINCT SIGNAGE

fpc-signage

WELCOME TO FRESH POINT CO.